Which of the following helps to create an effective buffer in a message with negative news?
A) A statement to minimize the reader's concerns
B) A statement that is relevant and sincere
C) A statement that diverts attention from the problem
D) A statement that makes the reader think the message is actually good news instead of negative news
E) A statement that includes flattery or irrelevant information
Answer: B
Explanation: B) A good buffer also needs to be relevant and sincere. In contrast, a poorly written buffer might trivialize the reader's concerns, divert attention from the problem with insincere flattery or irrelevant material, or mislead the reader into thinking your message actually contains good news.
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