Brenda is the newly appointed sales manager for Beta Business Products. She knows sales force management is a dynamic process and therefore
A. Arranges her office to facilitate leadership
B. Studies her firm's environmental circumstances including both internal and external environments
C. Solicits business from old contacts as a first priority
D. Sells senior management on the idea of leaving the sales force alone
E. Offers bonuses to salespeople who meet their goals
Ans: B. Studies her firm's environmental circumstances including both internal and external environments
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