What was the research approach used in the clamshell press case?

What will be an ideal response?

Research first started by listening to the company’s goals. Public relations people also need to listen to what customers want and find a way to marry the two needs. To better understand how people use the product in a production environment, we watched how people used this type of machine to determine what challenges they ran into. We reviewed magazines and journals, including the Specialty Graphic Imaging Association (SGIA) Journal and Paper, Film & Foil Converter, to understand better each of the different industry segments (e.g., graphic overlay, labels, etc.) that could use the Crest Clamshell. We also reviewed competitors’ websites to examine their key messages.