Outdoor advertising is ideal if an advertiser wants to:
A) deliver a message to almost all adults in a geographic market with high frequency and at a very low cost per exposure.
B) convey a detailed message that can be easily understood at a low cost.
C) easily measure and compare audience data to other media.
D) deliver a complex message to a mass audience.
E) blend smoothly into any environment where it is located.
A
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Which of the following is not an advantage of a CD as a cash management alternative?
A) CDs have fixed interest rates, which are beneficial if interest rates drop. B) CDs offer a wide selection of maturities. C) CDs are insured. D) CDs offer liquidity. E) CDs are convenient to purchase.
Demand forecast accuracy is important because overestimating demand leads to ________
A) discount blowouts B) decreased inventory costs C) lost sales D) increased prices