An approach to measuring the importance of attitude components that requires consumers to allocate 100 points among the components such that the distribution of the points reflects the relative importance of the component is _____.
A) perceptual mapping
B) the Likert scale
C) the semantic differential scale
D) the rank-order scale
E) none of the above
E) none of the above
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Eve seeks treatment to learn how to relax. When her therapist hypnotizes her, her voice changes and someone claiming her name is "Joan" begins to speak
During therapy, 23 separate entities, each with its own name, personal style, and memories emerge. Eve appears to be suffering from ______ disorder. a) depersonalization b) dissociative identity c) conversion d) schizoid personality
In Asch's research study on conformity, he found that students conformed to group behavior
a. only on difficult tasks. b. at least one-third of the time. c. only if they knew the individuals in the group. d. over half of the time.