The strategic management process is a sequential set of analyses and choices that can increase the likelihood that a firm will choose a good strategy that generates competitive advantages

Which of the following is NOT a weakness of simple random sampling?

A) difficult to construct sampling frame B) expensive C) lower precision producing samples with large standard errors D) no assurance of representativeness E) not easily understood

Brand awareness is important because many people associate familiarity with reliability

Indicate whether the statement is true or false