What makes measuring the effectiveness of advertisements more problematic?
What will be an ideal response?
• The influence of other factors, such as the weather
• The delayed impact of an ad
• Consumers changing their minds while in the store
• Whether or not the brand is in the consumer's evoked set
• Brand equity considerations
Business
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Under conservative funding strategy, short-term financing is used only to finance an emergency, an unexpected outflow of funds, and the variable portion of a firm's current assets
Indicate whether the statement is true or false
Business
Within the context of speech analytics, what does the linguistic approach focus on?
What will be an ideal response?
Business