During the Great Depression of the 1930s, Paul Garrett led public relations in new directions while working at

People evaluate credibility by intentions, not by behavior

Indicate whether the statement is true or false

The most significant change in the marketing of books in the past 40 years has been:

a. the growth of bookstore chains and Internet retailers. b. the use of TV ads to promote book sales. c. the rise of the discount bookstore. d. the success of mail-order bookstores.