Measures of ____ are used when an advertiser's objective is to influence consumers' attitudes toward and preference for the advertised brand
a. awareness
b. knowledge
c. persuasion
d. loyalty
e. involvement
C
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The two dimensions of using interpersonal communication to build relationships are
A) assertive-aggressive, and passive-assertive. B) happy-unhappy, and extraversion-introversion. C) interest-disinterest, and honest-dishonest. D) dominant-subordinate, and cold-warm.
If a person becomes employed during their bankruptcy period and makes over a specific net income (threshold level), the money above that level is
A) surplus income and must be paid to the trustee to be distributed to the creditors B) surplus income and 50% must be paid to the trustee to be distributed to the creditors C) surplus income and 25% must be paid to the trustee to be distributed to the creditors D) surplus income and it will be used to pay any preferred creditor still owed money E) earned income and it cannot be taken by the trustee