Members of cultures with _____ orientation expect quick results from their efforts, spend their resources for the present, and look more to the present than the future

A) a collective
B) an individual
C) a long-term
D) a short-term

Answer: D

Communication & Mass Media

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Which marketing tool provides time-to-time updates on sports for fans?

a) Social media b) Mass media c) Promotional campaign d) Word-of-mouth campaign

Communication & Mass Media

By campaigning together as a group for the state legislature, Paul, James, and Colin are able to attract more votes for each of them than they could have gotten by campaigning separately. This outcome illustrates which principle of small group behavior?

A. synergy B. resources C. conflict D. diversity

Communication & Mass Media