Which of the following is an essential element of persuasive messages?
A) Trust
B) Marketing
C) Sales
D) Value
E) Action
Answer: A
Explanation: A) Whether you're trying to convince people to help fund your new business via Kickstarter, asking your boss for a raise, or promoting a concert, trust is an essential element of persuasion. If people don't believe in you, they won't believe in what you're promoting.
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A) Systematic error B) Measurement error C) Random error D) Variable error