According to the text, the researchers who apply the Investment Model of
Commitment Processes to the study of media are attempting to understand which
media phenomenon?
a. loss of sleep with increased TV viewing
b. limited media effects
c. the two-step flow
d. binge viewing
e. parasocial relationships
e.
You might also like to view...
The authors of your textbook use the example of Disney University's adoption of theatre terminology to illustrate the power of language to affect
a. our relationships. b. our perceptions. c. what we think about. d. business.
Geno is preparing a speech about how to appraise antique furniture. One of the sources he is relying on is a book by Harriet DuPont. DuPont holds a Ph.D. in chemistry and has spent over twenty years appraising items for auction at the esteemed auction house, Sotheby's. Her peers praise her as one of the best in the business. Out of this information, which detail would contribute the least toward establishing DuPont's trustworthiness as a source with Geno's listeners?
A. her experience appraising items B. her reputation with her peers C. her affiliation with Sotheby's D. her advanced education