Shelley has been hired as a marketing specialist at a large, international firm. On Shelley's first day of work, she attends an orientation session. Which of the following is LEAST likely to be addressed during Shelley's orientation program?

Pro forma earnings:

A. Are management's view of permanent earnings. B. Are needed for the correction of errors. C. Are standardized under generally accepted accounting principles. D. Are useful to compare two different firms' performance.

Blogs and social networks are both examples of ________

A) consumer-generated content B) broadcast media C) out-of-home media D) search marketing E) branded entertainment