One day a young friend of yours comments that he is losing his memory. When you ask him which type of memory he feels he is losing, he looks puzzled and says that "memory is memory." Your smile indicates to him that he is about to learn something

Help your friend distinguish between the various types of memory, including explicit and implicit memory, declarative and procedural memory, iconic memory, and short-term and long-term memory

What will be an ideal response?

Answer: Memory is the capacity to encode, store, and retrieve information. Discuss the difference between retrieval of information through the use of conscious effort and retrieval of information without conscious effort. Discuss memory of facts and events versus memory of how to do things. Define iconic memory. Explain the part that short-term memory plays, and the way that it is related to working memory. Then describe the role that long-term memory plays in encoding, storage, and retrieval.