The ratios that are based on financial statement values and used for comparison purposes are called:

To make the respondents more comfortable and informed, some marketing research firms and fieldwork agencies provide potential respondents with toll free numbers to verify the information given by the field workers and to take the survey over the

phone. Indicate whether the statement is true or false

The basic unit containing the elements of the population to be sampled is the ________

A) judgmental sample B) sample C) sampling unit D) sampling frame