What opportunity does the use of social media offer an organization?
A) The amplification of a business mistake
B) The ability to discuss comments from unhappy customers
C) Less hiring costs
D) The building of goodwill with customers
E) Product branding
Answer: D
Explanation: D) On the plus side, social media offers excellent opportunities to build goodwill with existing and potential customers. Social media also offers opportunities to interact with targeted users and persuade them to buy your product or service.
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Companies such as Caterpillar have been unable to protect critical innovations in Japan because:
A) products very similar to those made by U.S. companies can be patented without fear of infringement. B) the Japanese government enforces strict control over infringement rights for security reasons. C) inventions that are based on software can be easily downloaded. D) U.S. patent laws now harmonize with those in the EU as well as Japan. E) patents in Japan are broader than those in the United States.