Identify the true statement about strategic planning.
A. it does not include the research component of a company
B. it is most commonly referred to as market planning
C. it does not address either the long-term or short-term goals of the company
D. it is designed to solely address marketing and advertising questions at the local level
E. it is usually conducted at the highest levels of management
Answer: E. it is usually conducted at the highest levels of management
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The ________ section contains a clear statement of the management decision problem and the marketing research problem
A) approach B) problem definition C) limits and caveats D) research design
Only purely domestic firms that buy all of their inputs and sell all of their outputs in their home countries are unaffected by events in international financial markets.
Indicate whether the statement is true or false