Bicycle store 2Wheels notices that it has a high proportion of low-profit customers, but the store doesn't want to terminate the customer relationship. What can 2Wheels do to make these customers more profitable?
What will be an ideal response?
2Wheels can encourage unprofitable customers to buy more or in larger quantities, forgo certain features or services, or pay higher amounts or fees. It can also use cross-selling or up-selling techniques.
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Causal research is most appropriate when:
a. generating insights to help define the problem situation confronting the researcher b. improving the understanding of consumer motivations, attitudes, and behavior that are not easy to access using other research methods c. it enables the decision maker to make "If-then" statements about the variables d. using historical data structures of variables that have been previously collected and assembled for some research problem or opportunity situation other than the current situation e. collecting quantitative data to answer research questions such as who, what, when, where, and how
If current assets amount to $62,000, total assets $350,000, current liabilities $31,000, and total liabilities $125,000, then the current ratio is
a. 0.5 to 1 b. 2.0 to 1 c. 2.8 to 1 d. 3.0 to 1