Which of the following is closely associated with the diversification strategy?

a. Entering new markets with little competition
b. Increasing overhead production costs
c. Decreasing the prices of existing products
d. Selling modified products to the same customers

ANSWER: a

Diversification is a strategy of increasing sales by introducing new products into new markets. It can be very profitable when a firm is entering markets with little or no competition.

Business

You might also like to view...

Accounts Payable is a(n) ________ account and has a normal ________ balance

A) liability; debit B) asset; debit C) liability; credit D) asset; credit

Business

The organization's management team will prepare ______ (projected) statements to determine its anticipated profitability position.

A. pro-forma B. future C. estimated D. expected E. planned

Business