The purpose of needs-based segmentation is to offer product benefits that satisfy the needs of target customers

DuPont measures online word of mouth in terms of how far its social media campaign reached. This is an example of measuring the ________ of word of mouth

A) authority B) speed C) relevance D) scale E) sustainability

The U.S. dollar is the most frequently traded currency in foreign currency markets, accounting for

over 40% of total trading. Indicate whether the statement is true or false