Define ethnocentrism and how it affects intercultural communication.

What will be an ideal response?

Ethnocentrism is the tendency to place one's own group (cultural, ethnic, or religious) in a position of centrality and worth, and to hold negative attitudes and behaviors toward other groups. Oftentimes, such assumptions and impressions are based on characteristics of the other person by virtue of his or her membership in groups such as his or her culture, race, sex, age, and occupation group. In other words, we have a tendency to see others, not as individuals with unique thoughts, ideas, and goals, but rather as an “Asian,” or a “woman,” or an “old person,” or “a cab driver.” In other words, we do not see the person; we see the groups to which the person belongs.