Establishing a Baskin-Robbins franchise inside a Blimpee's franchise is an example of ________ franchising
A) multi-unit
B) master
C) cobranding
D) diversionary
C
Business
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Second Avenue has just developed a 30-second television ad that features three different shoppers enthusiastically shopping in the store and appreciating its products. This ad uses the ________ execution style
A) slice of life B) technical expertise C) personality symbol D) fantasy E) image
Business
Under a program of reengineering, workers are expected to attach a productivity index to each of their major tasks
Indicate whether the statement is true or false
Business