In order to improve a campaign advertisement so that it is more appealing to someone with low need for cognition, you could:
a. make the advertisement longer.
b. make the advertisement more intellectually stimulating.
c. use a more attractive source.
d. elaborate on all of the complex issues involved in the campaign.
Answer: C
Psychology
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A 12-oz. Pepsi or Coke contains more caffeine than a Vivarin tablet
Indicate whether the statement is true or false
Psychology
Rajah values his own success and academic goals as well as the comparable successes of his immediate and extended family. Which construal best describes his perspective?
a. interdependent b. independent c. ambivalent d. biconstrual
Psychology