A successful creative concept must not only be an attention-grabber, it must also:
A) develop the concept humorously.
B) develop the copy simply.
C) put across the main selling point and brand name.
D) be memorable.
E) be easily executable at a reasonable price.
C
Business
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A licensee must provide to DRE any felony indictment, misdemeanors, felony conviction, or government disciplinary action.
a. Only when initially applying for a license with DRE. b. Within 10 days of occurrence. c. Within 30 days of occurrence. d. Within 60 days of occurrence.
Business
Which of the following should NOT be considered when calculating a firm's WACC?
A) cost of carrying inventory B) after-tax cost of bonds C) cost of preferred stock D) cost of common stock
Business