Why would a firm with innovative capabilities generally choose the differentiation

approach?

What will be an ideal response?

Because the ability to make product improvements, whether incremental and radical, enables a firm to offer newer
and more unique products directed at specific customer needs.

Business

You might also like to view...

The Hawthorne studies originally looked into

Business

Ethical dilemmas associated with sample size determination include all of the following except ________

A) inflating the standard deviation to increase sample size and project revenue B) what should be done when a difference in the actual standard deviation and the estimated standard deviation results in a larger confidence interval than desired C) investigating the possibility of non-response bias and making a reasonable effort to adjust for it D) All of the above pose ethical dilemmas.

Business