This organization held the trump card in RCA:

Which of these service was among those provided by the firm of N.W. Ayer & Son?

A) product research B) psycho-demographics research C) expertise in placing advertisements in advantageous media D) in-house newsletters for companies

In a presentation outline, which two elements should be written out word for word?

A) transitions and sources B) purpose and preview C) introduction and conclusion D) main points and evidence E) purpose and thesis