In general, personal selling is used more with complex, expensive, and risky goods and in markets with fewer and larger sellers

The purpose of market segmentation is to:

a. change consumer attitudes and beliefs toward a product. b. divide a market into submarkets of equal size that have equal number of customers in each. c. group a large number of markets together, enabling a company to serve them simultaneously. d. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

You should send a follow-up letter only if you think the outcome of the interview was positive

Indicate whether this statement is true or false.