A conglomerate is a:
a. company that owns more than one type of media property.
b. large group of television networks.
c. company that owns media companies and other companies that are unrelated to media.
d. group of TV networks and newspapers.
ANSWER: c
Communication & Mass Media
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A) N-Step Theory B) Magic Bullet Theory C) Agenda Setting Hypothesis D) Uses and Gratifications Theory E) Diffusion Theory
Communication & Mass Media
An example of a nonverbal behavior associated with culture is ________
a. greeting others with a handshake b. using direct eye contact to make a good first impression c. listening to a presentation with your eyes closed d. A, B, and C are true.
Communication & Mass Media