Large chain resellers may have a highly formalized ________ called a buying committee to make purchasing decisions, while most industrial firms and government units use informal groups.

"Why create a perceptual map?" asked David. Andy who was the senior marketing manager gave him four reasons. Which of the following was NOT one of Andy's reasons?

a. it's quick way for senior managers to see not only our product but each of our competitors, all at once b. it's a way to demonstrate the dimensions that our customer are important c. it's a way to show the position of the company in ten years d. it shows where we aren't - and where our competitors aren't - in our customers' and prospects' minds e. we can easily show where we are positioned and how large the market is

A social network which focuses on career-minded professionals is ________

A) Facebook B) LinkedIn C) MySpace D) Twitter E) Gawker