People's moods and behaviors are strongly influenced by their physical surrounding. Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment
A) color and size
B) size and activity
C) arousal and pleasure
D) perceived risk and level of involvement
E) motivation and self-concept
C
Business
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Focus groups should not be used when there is a need to have data representative of a large population
Indicate whether the statement is true or false
Business
Which of the following statements regarding culture specific negotiation is correct?
a. Developing personal relationships is not important to the success of negotiations in Nigeria. b. Russians see time as money; friendships are not crucial to business. c. In India, group orientations are common during negotiations. d. The French believe in speaking the language of the country with which they are negotiating.
Business