Which of the following describes a controlled test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels.
B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors.
C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services.
D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume.
E) none of the above
B
You might also like to view...
Which of the following terms denotes the defendant's written response to a plaintiff's complaint that is filed with the court and served on the plaintiff?
A) summons B) answer C) rejoinder D) rebuttal
John is currently being trained on the job and is at the first step in the OTJ process, which is:
A) showing the trainee how do the task B) verbalizing the steps of the task C) checking to make sure the task was learned by the trainee D) familiarizing the trainee with equipment, tools, and trade terms