The number of times an individual is exposed to an advertising message by a media vehicle is known as ________

For a nonmonetary exchange of plant assets, accounting recognition should not be given to

a. a loss when the exchange has no commercial substance. b. a gain when the exchange has commercial substance. c. part of a gain when the exchange has no commercial substance and cash is paid (cash paid/received is less than 25% of the fair value of the exchange). d. part of a gain when the exchange has no commercial substance and cash is received (cash paid or received is less than 25% of the fair value of the exchange).

Higher Z scores from a multiple discriminate analysis indicate a:

A) Lower degree of creditworthiness B) Higher risk of bankruptcy C) Higher degree of solvency D) Lower amount of working capital