In a study by Burnkrant & Unnava (1989), participants were presented with an advertisement for disposable razors which either did or did not contain the self-referencing pronoun "you."

The results of the study revealed that the use of the word "you" caused people to be
A) less persuaded by the ad only when the ad contained strong arguments.
B) more persuaded by the ad only when the ad contained strong arguments.
C) less persuaded by the ad regardless of the strength of the arguments.
D) more persuaded by the ad regardless of the strength of the arguments.

Answer: B

Psychology

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An enjoyment in affecting events and having an impact on the environment is known as

A) competence motivation. B) need for power. C) independence training. D) autonomy strivings.

Psychology

Which of the following has changed the most since the 1970s?

a. the rate of births of twins and other multiples b. the rate of preterm births c. the average age of first-time fathers d. the rate of singleton births

Psychology