Which stakeholder group provides financial resources for the project?

A) project sponsors and champions
B) customers and users
C) upper management
D) functional managers

A

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Techniques to attract press coverage used by Phineas T. Barnum are representative of the "public be informed" era that contributed to a positive image of the practice of public relations

Indicate whether the statement is true or false

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A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and it has assigned weights as shown

The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown under the respective columns for Barclay and Chester. a. Calculate the composite score for each alternative location. b. Which site should be chosen? c. Are you concerned about the sensitivity and subjectivity of this solution? Comment. Factor Factor Description Weight Barclay Chester 1 Average community income .40 75 70 2 Community growth potential .25 60 80 3 Availability of public transportation .15 45 90 4 Labor cost .20 80 60

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