Which one of the following is the most common method of overcoming the agency problem in developed countries outside of the U.S. and the U.K?

The primary objective in setting transfer prices is to achieve goal congruence by selecting a price that will maximize the overall company profits

Indicate whether the statement is true or false

Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers?

A) differentiability B) peculiarity C) desirability D) believability E) deliverability