Which statement is correct regarding use of questionnaires for audience analysis?

A. The questionnaire cannot include questions related to beliefs, values or attitudes.
B. The questionnaire should be completed by a group representing a sample of the entire population.
C. The questionnaire must be completed by every audience member in order to be valid.
D. The questionnaire should be lengthy and allow for extended responses.

Answer: B

Communication & Mass Media

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The majority of workplace presentations are longer than 20

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Communication & Mass Media

In the case of Texas v. Johnson, the Supreme Court ruled that the First Amendment protects:

a) the Ku Klux Klan; b) the Communist Party; c) anti-abortion protesters; d) those who desecrate the American flag as a political protest; e) civil rights demonstrators.

Communication & Mass Media