The type of intangible asset related to the exclusive right to reproduce and sell a book or intellectual property is a ________

New-to-the-world products, where the product category itself is new, are also called which of the following?

a. moderate innovations b. creative offerings c. venture products d. discontinuous innovations

A useful rule of thumb for negotiating is to minimize empathy because it introduces emotion into the negotiating process

Indicate whether the statement is true or false.