Describe the three major categories of the data collection procedures for concept testing

What will be an ideal response?

a. Surveys – surveys are useful for getting large samples for projection purposes.
b. Focus groups – the strength of focus groups is their diagnostic power in that they can be used to get detailed discussions of various aspects of the concept.
c. Demonstrations – a popular way to present a concept is to gather together a group of customers, present them with a description of the new product, and record their reactions.