From a consumer's perspective, what are the benefits of a strong corporate image?
What will be an ideal response?
1. Assurance regarding purchase decisions of familiar products in unfamiliar settings
2. Assurance concerning purchases where there is little previous experience
3. Reduction of search time in purchase decisions
4. Psychological reinforcement and social acceptance of purchase decisions
Business
You might also like to view...
Which of the following is not a major limitation of direct marketing?
a. high direct marketing clutter b. dated prices and styles due to catalog printing dates c. the ability to target niche markets d. inability of customers to examine products prior to purchase
Business
A special form of time-function mapping, which goes beyond the organization into its supply chain, is ________
Fill in the blanks with correct word
Business