The creative strategy for an advertising campaign is summarized in a(n) ________

A) agency contract
B) account plan
C) media plan
D) creative brief
E) message objective

D

Business

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With an optionally renewable policy, the insurance company reserves the right to

A) cancel the policy at any time with 5 days' notice B) terminate coverage at any policy anniversary date or premium due date C) modify the coverage if claims filed by the insured exceed an amount specified in the policy D) increase the premium on a policy if benefits paid to an insured exceed a stated amount

Business

Which of the following statements is true concerning the similarities between a limited partnership and a corporation?

A. Each is created under a statute and must file a copy of its organizational document with the proper state authorities. B. All corporate shareholders and all partners in a limited partnership have limited liability. C. Both are recognized for federal income tax purposes as taxable entities. D. Both are allowed statutorily to have perpetual existence.

Business