Discuss the components and functions of a marketing information system (MIS)
What will be an ideal response?
A typical MIS includes three important components: data, computer hardware and software, and output for marketing decision makers. The different types of data that feed into an MIS are internal company data, marketing intelligence, marketing research, and acquired databases. This data is processed by the MIS software, and then MIS analysts use the output to generate reports for various decision makers.
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The primary purpose of the mean absolute deviation (MAD) in forecasting is to:
A) estimate the trend line. B) eliminate forecast errors. C) measure forecast accuracy. D) seasonally adjust the forecast. E) remove random variations.
What are some of the cultural values that should be taken into consideration when appraising people from other cultures?
What will be an ideal response?