Briefly describe the pros and cons of self-report tests
What will be an ideal response?
Answer: Students may choose to cover the ease of administration and scoring and the good general reliability and validity as pros of self-report tests. With regard to cons, the emphasis will likely be on problems of faking or response problems. In general, self-report tests are easy to administer, but there is no opportunity to directly observe any behavior on the part of the respondent. They may be ashamed to admit certain behaviors or attitudes and censor themselves with socially desirable responding, acquiescent responding (yea-saying) or reactant responding (nay-saying). Other respondents are lazy or not so conscientious and fall into some pattern such as only checking one extreme or adopting an actual pattern such as 1-2-3, etc. The terms for this are response set or noncontent responding. The student may also mention cultural patterns, such as the tendency of North American students to use extremes and for Asian students to stick to the middle of scales.
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Gilmore studied the Mehinaku people who live in the remote Brazilian rain forest. The Mehinaku culture has been affected very little by
a. research procedures. b. gender expectations. c. village traditions. d. globalization.
In order to determine whether people have a strong or weak preference for the color of their cookware, a company wants to collect information from many of its past customers
If the number of past customers is very large, the company may want to consider using ________ methods. A) mystery shopper B) survey C) naturalistic observation D) field experimental E) quasi-experimental