Due to the decrease in the size of news organizations’ staffs, journalists must multitask now more than ever to provide content for both the online and print editions. What item in the PR writer’s toolkit can help journalists meet their needs?

a. company website
b. feature stories
c. media kit
d. Facebook page

c. media kit

Communication & Mass Media

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A Luddite is a person who adapts new forms of technology.

a. true b. false

Communication & Mass Media

To prepare for her speech on the safety of the city's soccer goals, Meg interviewed

Ms. Julie Fox, Director of Parks and Recreation. Which of the following citations best emphasizes the strength of Ms. Fox's testimony? A) "According to a city official, the soccer goals are not heavy enough to harm a child if they were to tip over, plus they are well anchored to keep them from tipping." B) "Ms. Julie Fox, our city's Director of Parks and Recreation, told me in a recent interview that the soccer goals are not heavy enough to harm a child if they were to tip over, plus they are well anchored to keep them from tipping." C) "Ms. Julie Fox told me recently that the goals are safe and there is no need to worry about them tipping over and injuring a child." D) "We can all rest assured that our soccer goals are safe, and at least one city official will happily go on record saying that they are—explaining that they are not only lightweight but well anchored."

Communication & Mass Media