Ann screamed in terror while watching the classic horror film, "A Nightmare on Elm Street." It seems likely that _________________ was more active in her brain during these fear-filled scenes.

Imagine that a directory assistance operator has just given you a telephone number. Surprisingly, as you hang up to dial the number the telephone rings and it is a telemarketer

Although it takes you only 18 seconds to get him off the line, you have been prevented from rehearsing the number during that time. Based on a study that is described in the textbook, when you attempt to dial the number now, it is most likely that you will a. forget all or almost all of the number. b. remember only the last half of the number. c. remember only the digits in the middle part of the number. d. dial it faster than you would have initially.

Below are some phrases that car dealers frequently use. The persuasiveness of which one can best be explained by the consistency principle?

A) "We are selling you this car below our invoice cost." B) "You aren't going to find this car cheaper anywhere else." C) "You said that this is the car that you want." D) "If you walk out now, we won't be able to offer you the same promotion later."