Ralph knew that his audience would be primarily full-time college students between the ages of 18 and 22, with about half males and half females. This analysis is a description of audience

a. focus.
b. demographics.
c. expectations.
d. qualities.

B

Communication & Mass Media

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Which social media website do a majority of multinational organizations use to showcase playlists of videos developed by the organization itself?

a. YouTube b. Facebook c. Twitter d. LinkedIn

Communication & Mass Media

To avoid the appearance of ethnocentrism, which of the following are helpful when preparing and presenting speeches?

a. Using audience-analysis questionnaires to become aware of cultural factors b. Showing respect for people of all cultures c. Changing your values to conform to other cultures d. Asking the person who invited you for information about the audience

Communication & Mass Media