Which of the following reactions does a company expect from customers when its product is paired with a "scandalous" celebrity?
A) ?A UR of disgust
B) ?An association with the darker side of life
C) ?A CR of interest
D) ?An association with the company's clean image
B
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According to Holland, someone whose personality traits are associated with the ___________ personality type are related to verbal skills and interpersonal relations
These people are good at working with people, and consequently make good salespersons, teachers, and counselors. a. enterprising c. conventional b. artistic d. social
If the null hypothesis is not rejected with a .05 significance level, then we know that _____
a. there is a statistically significant difference b. the alpha level is greater than .05 c. a non-directional test was used d. the observed value of the test statistic did not fall into the rejection region