If a researcher wanted to know why people enjoyed watching Saturday Night Live more during the Trump presidency than during other presidencies, they would be conducting a study on what?
a. uses and gratifications
b. agenda setting
c. cultivation theory
d. selective exposure
Answer: a. uses and gratifications
Communication & Mass Media
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Hertzian waves, named for Heinrich Hertz who proved their existence in 1877 are now more commonly called
A) dopler waves. B) electronic waves. C) radio waves. D) television waves.
Communication & Mass Media
Which of the following is a characteristic of an informative speech?
A. educating people about a topic B. using subjective language C. discussing what should be D. giving facts and opinions
Communication & Mass Media