Small-batch technology has a higher level of technical complexity than large-batch technology

According to the example given in your text, Thomas Greenbaum, president of a market research company focusing on qualitative research, notes a disturbing trend in recent years in the focus group service sector

Some moderators of focus groups misrepresent their work to clients because their reports are actually written by ghostwriters who did not participate in the focus group sessions. Why does Greenbaum think using ghost writers is such a large problem?

An understanding of how the company's cost of capital is determined is one of the fundamental concepts that a nonfinancial manager should understand in order to:

A) better assess the current environment in which the firm operates. B) better assess future financing requirements. C) better understand the role of capital markets in raising long-term funds. D) better measure and create value for the shareholders.