When Goodyear sells replacement tires to final consumers, its potential market includes millions of car owners around the world. But its fate in business markets depends on getting orders from only a handful of large automakers
This represents the difference in ________ between business and consumer markets.
A) types of decisions
B) derived demand
C) market structure
D) the decision process
E) nature of the buying unit
C
Business
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A major advantage of a flat organization is _____
a. good communication among levels of supervision b. a long channel of communication c. the existence of several levels of supervision d. fewer employees reporting to each manager
Business
The differences between a basic information Web site and a full-scale, integrated Web selling site are huge
Indicate whether the statement is true or false
Business