Describe four different types of trade sales promotion techniques and discuss how they might be used

What will be an ideal response?

Five main types of trade sales promotion include trade show exhibits, trade allowances, co-operative advertising allowances, sales contests, and training. Trade show exhibits are used to show products to many buyers during industry events. Trade allowances and co-operative advertising allowances are both aimed at retailers and wholesalers, and both give discounts to partners that promote a product to consumers. Sales contests reward salespeople for meeting or exceeding sales goals, while training improves salespeople's product knowledge and sales skills.